Content Specialist / Copywriter

  • Marketing
  • Bracknell

Content Specialist / Copywriter

Job advert

Do you have a passion for accurate, concise and innovative communication? Can you persuade personas? Do you enjoy writing thought leadership that engages and content that resonates and generates? Are you a social native and enjoy having a voice in writing? Can you ghost?

 

We’re looking for an inspiring Content Specialist/Copywriter who is able to disseminate complex information and create compelling B2B and B2C messaging and content for the Education Recruitment sector.

 

If you have a background in recruitment advertising, Education or SaaS then write a short letter to our Marketing Director telling him why we should consider your application.

 

Read the full job spec here

Requirements

  • Ideation & creation of:
    • Original  and creative blog content
    • Monthly campaign concept, messaging and full body copy
    • Social media themes and post management
    • Departmental outbound customer communications
    • Candidate Acquisition (B2C)  emails – approx. 5 per week
    • B2B sales and customer emails – approx. 5 per week
  • Magazine editorial articles – approx. 1 per month
  • Annual whitepapers – 2 per year
    • Website content
    • UX journeys
    • Print collateral (brochures, events, banners, leaflets, infographics)
    • Corporate sales presentations
    • Event presentations
    • Video ‘shorts’
  • Curation and editing of 3rd-party blog content
  • Planning & management of a 3rd-party content provider
  • Proactively generating a pipeline of guest blogs and vlogs
  • Negotiating with 3rd party advertisers
  • Proof reading
  • Brand management (lexicon, ToV etc)
  • Social infiltration and participation
  • Growing the social media following via social listening and content sourcing
  • Reporting on social media growth and engagement
  • News monitoring and commentary
  • Driving the collection of testimonials and case studies by the business
  • Thought leadership - industry research
  • Statistical analysis and commentary